The first of the large-format stores will open July 9 in Guangzhou, China, and it will mark the debut of the sporting goods giant’s fourth retail concept. The others are Nike House of Innovation, its flagship concept in key urban areas such as New York and Shanghai; Nike Live, its new small-format neighborhood concept, and the Nike Factory outlet stores.
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“We’re reimagining our entire fleet,” said Cathy Sparks, vice president and general manager of Global Nike Direct Stores & Service. She said each of the formats is being analyzed to determine which works best in each market and existing stores may be converted to other concepts.
Nike Rise is poised to capitalize on the strength of the company’s digital efforts and is