Warner Bros. Discovery Plans UK Destination for Sports, Entertainment
Warner Bros. Discovery’s international streaming lead JB Perrette has said that an extensive joint venture with BT Sport, which was confirmed on Thursday, ensures that the company won’t be a “one-product, one-content type story,” particularly in the U.K.
The 50-50 sports joint venture between Warner Bros. Discovery and BT Sport has been in the works since February and will see the combination of BT Sport and Eurosport. In a call with journalists on Thursday, Perrette cited a choppy few weeks for the industry — no doubt referencing the handwringing surrounding Netflix’s dip in subscribers and share price — and said, “We love our hand.”
“We are a multi-product in terms of theatrical distribution, linear, streaming, games, consumer products, so we have a very broad and rich set of products to take to market, and taking that IP and maximizing across those avenues differentiates us,” said Perrette. “Having news,
