Warner Bros. Discovery’s international streaming lead JB Perrette has said that an extensive joint venture with BT Sport, which was confirmed on Thursday, ensures that the company won’t be a “one-product, one-content type story,” particularly in the U.K.
The 50-50 sports joint venture between Warner Bros. Discovery and BT Sport has been in the works since February and will see the combination of BT Sport and Eurosport. In a call with journalists on Thursday, Perrette cited a choppy few weeks for the industry — no doubt referencing the handwringing surrounding Netflix’s dip in subscribers and share price — and said, “We love our hand.”
“We are a multi-product in terms of theatrical distribution, linear, streaming, games, consumer products, so we have a very broad and rich set of products to take to market, and taking that IP and maximizing across those avenues differentiates us,” said Perrette. “Having news,