Marvel

Marvel Asian American Superhero Movie Heading Toward $90M Record-Breaking Labor Day Weekend

Sunday AM: Who says that people don’t go to the movies over Labor Day weekend?

And who says American audiences are hesitant about going to the movies?

More from Deadline

Hollywood, it’s time to re-think your game plan about the theatrical release schedule. It doesn’t look like Vax cards policing at any movie theaters prevented anyone from going to Shang-Chi and the Legend of the Ten Rings, as Disney continued to exercise a theatrical window post-Free Guy, taking their latest Marvel Cinematic Universe title to the second best-3 day of the pandemic with $71.4M, behind Disney/Marvel’s Black Widow ($80.3M) and ahead of F9‘s $70M. The 4-day per industry estimate is expected to be $89.2M. Disney is reporting $83.5M for the four-days as of this morning.

If Disney wants to launch another Marvel movie over Labor Day weekend going forward (with a theatrical window!), no one is

Read More

First Asian American Marvel Superhero Movie Resurrecting Box Office & Breaking Labor Day Records With $75M-$85M

Saturday AM: Disney is proving they can open a Marvel movie anywhere on the calendar, even during a pandemic as Marvel’s Shang-Chi and the Legend of Ten Rings posted the third best opening day during the pandemic with $29.6M (just behind F9‘s $29.9M) with what will feasibly be the biggest Labor Day opening weekend of all-time with $75M-$85M+ over four-days. On a three-day measure, Shang-Chi is estimated to bring in $67.8M which is the third best debut during Covid times after Black Widow‘s $80.3M and F9‘s $70M.

“Shang-Chi and the Legend of the Ten Rings” - Credit: Disney

“Shang-Chi and the Legend of the Ten Rings” – Credit: Disney

Disney

More from Deadline

As star Simu Liu aptly said about the prospects about Shang-Chi at the box office in refuting Disney CEO Bob Chapek’s remarks that the latest MCU movie is “an interesting experiment” due to its 45-day theatrical window: “We are not an experiment. We are the

Read More

Hyundai Ties New Car to Marvel Characters, ‘SportsCenter’ and ‘Bachelorette’ Hosts in Disney Ad Pact (EXCLUSIVE)

Hyundai didn’t go to the Super Bowl this year, but it’s still taking a trip to Disneyland.

The large automaker has struck a broad advertising pact with The Walt Disney Company that will have characters from ABC’s “Black-ish,” announcers from ESPN’s “SportsCenter” and even characters from Marvel tout the benefits of the new Tucson compact SUV in on-screen appearances set to roll out over the next few months. On Monday evening, viewers of the premiere of “The Bachelorette” will see Tayshia Adams get into the new vehicle, along with Tucson appearances on “Black-ish” and “SportsCenter.”

More from Variety

Hyundai spent 12 of the past 14 years putting big-splash commercials in the Super Bowl, but in 2021, it wanted to make a similar impression on consumers over a more sustained time period, Angela Zepeda, chief marketing officer of Hyundai Motor America, says in an interview. Despite competition from Toyota

Read More