Maintain

NATHAN Sports Partners with Black Girls RUN!, Supporting Black Women in the BGR! Community Seeking to Develop and Maintain an Active Lifestyle

Black Girls RUN! was founded in 2009 in an effort to tackle the growing obesity epidemic in the African-American community and provide encouragement and resources to new and veteran runners. The mission of BGR! is to encourage African-American women to make fitness and healthy living a priority, and subsequently lower the number of women with chronic diseases associated with unhealthy diets and sedentary lifestyles. BGR! CEO, Jay Ell Alexander, says “Partnering with NATHAN is like finding the perfect running shoe. We are excited to work with a brand of this magnitude that understands the value of fitness and health in our community and is able to provide resources for our members.”

A goal of the partnership between NATHAN and BGR! is removing barriers to make getting healthy and active more attainable. “Black Girls RUN! is an incredible organization and resource for Black women to take charge of their health,”

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