Labor

Marvel Asian American Superhero Movie Heading Toward $90M Record-Breaking Labor Day Weekend

Sunday AM: Who says that people don’t go to the movies over Labor Day weekend?

And who says American audiences are hesitant about going to the movies?

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Hollywood, it’s time to re-think your game plan about the theatrical release schedule. It doesn’t look like Vax cards policing at any movie theaters prevented anyone from going to Shang-Chi and the Legend of the Ten Rings, as Disney continued to exercise a theatrical window post-Free Guy, taking their latest Marvel Cinematic Universe title to the second best-3 day of the pandemic with $71.4M, behind Disney/Marvel’s Black Widow ($80.3M) and ahead of F9‘s $70M. The 4-day per industry estimate is expected to be $89.2M. Disney is reporting $83.5M for the four-days as of this morning.

If Disney wants to launch another Marvel movie over Labor Day weekend going forward (with a theatrical window!), no one is

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First Asian American Marvel Superhero Movie Resurrecting Box Office & Breaking Labor Day Records With $75M-$85M

Saturday AM: Disney is proving they can open a Marvel movie anywhere on the calendar, even during a pandemic as Marvel’s Shang-Chi and the Legend of Ten Rings posted the third best opening day during the pandemic with $29.6M (just behind F9‘s $29.9M) with what will feasibly be the biggest Labor Day opening weekend of all-time with $75M-$85M+ over four-days. On a three-day measure, Shang-Chi is estimated to bring in $67.8M which is the third best debut during Covid times after Black Widow‘s $80.3M and F9‘s $70M.

“Shang-Chi and the Legend of the Ten Rings” - Credit: Disney

“Shang-Chi and the Legend of the Ten Rings” – Credit: Disney

Disney

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As star Simu Liu aptly said about the prospects about Shang-Chi at the box office in refuting Disney CEO Bob Chapek’s remarks that the latest MCU movie is “an interesting experiment” due to its 45-day theatrical window: “We are not an experiment. We are the

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