investment

Dak Prescott part of group making investment in Plano fitness, sports medicine startup

Dak Prescott has made a deal. No, not that deal.

Plano-based OxeFit announced on Feb. 3 it has successfully closed an oversubscribed A round led by Lydia Partners with additional investors including some of the most prominent professional athletes and sports medicine experts, such as Dallas Cowboys’ Dak Prescott and orthopaedic surgeon James R. Andrews, M.D.

OxeFit, a company offering an integrated fitness ecosystem, will bring advanced robotics and artificial intelligence to the world of strength training. Combining proprietary hardware with smart and targeted content, data-driven workout programs will unlock new possibilities for both elite athletes and fitness enthusiasts.

“There is tremendous untapped potential in leveraging technology to make strength training an easy and critical part of our daily health and fitness, whether optimizing an elite athlete’s performance, recovering from an injury, or advancing your personal wellness journey,” said Co-founder, CEO and Chairman of the Board Mohammed “Rab” Shanableh.

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