A six-pack of media notes on a Thursday:
▪ Dan Le Batard’s 24-hour streaming extravaganza, dubbed Freedumb, was a rousing success, drawing nearly three million views across YouTube Live and social platforms.
On average, listeners tuned in for more than 45 minutes, with the total watch time nearing 430,000 hours.
Le Batard, who left ESPN earlier this year, opted for a 24-hour programming buffet to promote his new $50 million-plus partnership with DraftKing, a sports wagering site.
Le Batard and former ESPN president John Skipper in January announced the creation of Meadowlark Media, a new content company. In April, DraftKings and Meadowlark announced a content, distribution, monetization and sponsorship agreement with Meadowlark centered on The Dan Le Batard Show with Stugotz.
DraftKings agreed to pay Meadowlark at least $50 million over three years.
The lively 24-hour marathon included segments with Pat Riley, Jim Rome, Bob Costas, Adam McKay, Michael Schur,