Sunday AM: Who says that people don’t go to the movies over Labor Day weekend?
And who says American audiences are hesitant about going to the movies?
More from Deadline
Hollywood, it’s time to re-think your game plan about the theatrical release schedule. It doesn’t look like Vax cards policing at any movie theaters prevented anyone from going to Shang-Chi and the Legend of the Ten Rings, as Disney continued to exercise a theatrical window post-Free Guy, taking their latest Marvel Cinematic Universe title to the second best-3 day of the pandemic with $71.4M, behind Disney/Marvel’s Black Widow ($80.3M) and ahead of F9‘s $70M. The 4-day per industry estimate is expected to be $89.2M. Disney is reporting $83.5M for the four-days as of this morning.
If Disney wants to launch another Marvel movie over Labor Day weekend going forward (with a theatrical window!), no one is