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Hyundai Ties New Car to Marvel Characters, ‘SportsCenter’ and ‘Bachelorette’ Hosts in Disney Ad Pact (EXCLUSIVE)

Hyundai didn’t go to the Super Bowl this year, but it’s still taking a trip to Disneyland.

The large automaker has struck a broad advertising pact with The Walt Disney Company that will have characters from ABC’s “Black-ish,” announcers from ESPN’s “SportsCenter” and even characters from Marvel tout the benefits of the new Tucson compact SUV in on-screen appearances set to roll out over the next few months. On Monday evening, viewers of the premiere of “The Bachelorette” will see Tayshia Adams get into the new vehicle, along with Tucson appearances on “Black-ish” and “SportsCenter.”

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Hyundai spent 12 of the past 14 years putting big-splash commercials in the Super Bowl, but in 2021, it wanted to make a similar impression on consumers over a more sustained time period, Angela Zepeda, chief marketing officer of Hyundai Motor America, says in an interview. Despite competition from Toyota

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Peacock Takes Exclusive Rights To ‘The Rich Eisen Show’ In Sports Talk Push

Peacock will become the exclusive home of The Rich Eisen Show this fall as part of a planned push into sports talk by the NBCUniversal streaming service.

The three-hour daily talker has already been in the NBCUniversal family. Returning from a summer break on August 17, it will air for a few weeks on NBCSN before moving fully to Peacock in October.

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Apart from his eponymous show and podcast, which launched in 2014, Eisen is known for his eight-year stint as an anchor on ESPN SportsCenter and then as the NFL Network’s first talent hire in 2003. He remains the main host on NFL Network.

The structure of Peacock and its focus on advertising motivated the deal. The streaming service went live in April in Comcast’s cable and broadband footprint before a nationwide launch on July 15. Leveraging the NBCU portfolio, Peacock surfaces trending video, including

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