- Ford will reveal its 2021 Bronco lineup to the world using what marketers call a “roadblock” across Disney television channels ABC, ESPN, and National Geographic.
- Unfortunate nomenclature aside, the reveal starts at 8 p.m. ET on Monday, July 13, and will also be available to stream on Ford’s YouTube page and Ford’s social media accounts.
- The reason for all the hype? Ford will start taking $100 reservations for the new Bronco models right when the cameras start rolling at 8 p.m.
You may have noticed that Ford is about to bring back the Bronco. Nostalgia for this brand hits some people pretty hard, and Ford is tweaking all the knobs it can—including basically taking over Disney’s media channels for a few minutes—to get people even more amped up. It’s all happening Monday evening, and if you want to join the party to be the first