Debut

Watch the 2021 Ford Bronco July 13 Debut

From Car and Driver

  • Ford will reveal its 2021 Bronco lineup to the world using what marketers call a “roadblock” across Disney television channels ABC, ESPN, and National Geographic.
  • Unfortunate nomenclature aside, the reveal starts at 8 p.m. ET on Monday, July 13, and will also be available to stream on Ford’s YouTube page and Ford’s social media accounts.
  • The reason for all the hype? Ford will start taking $100 reservations for the new Bronco models right when the cameras start rolling at 8 p.m.

You may have noticed that Ford is about to bring back the Bronco. Nostalgia for this brand hits some people pretty hard, and Ford is tweaking all the knobs it can—including basically taking over Disney’s media channels for a few minutes—to get people even more amped up. It’s all happening Monday evening, and if you want to join the party to be the first

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Nike to Debut ‘Rise’ Retail Concept in China

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Nike is hoping to climb to greater heights with the debut of its latest retail concept, Nike Rise.

The first of the large-format stores will open July 9 in Guangzhou, China, and it will mark the debut of the sporting goods giant’s fourth retail concept. The others are Nike House of Innovation, its flagship concept in key urban areas such as New York and Shanghai; Nike Live, its new small-format neighborhood concept, and the Nike Factory outlet stores.

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“We’re reimagining our entire fleet,” said Cathy Sparks, vice president and general manager of Global Nike Direct Stores & Service. She said each of the formats is being analyzed to determine which works best in each market and existing stores may be converted to other concepts.

Nike Rise is poised to capitalize on the strength of the company’s digital efforts and is

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