car

Hyundai Ties New Car to Marvel Characters, ‘SportsCenter’ and ‘Bachelorette’ Hosts in Disney Ad Pact (EXCLUSIVE)

Hyundai didn’t go to the Super Bowl this year, but it’s still taking a trip to Disneyland.

The large automaker has struck a broad advertising pact with The Walt Disney Company that will have characters from ABC’s “Black-ish,” announcers from ESPN’s “SportsCenter” and even characters from Marvel tout the benefits of the new Tucson compact SUV in on-screen appearances set to roll out over the next few months. On Monday evening, viewers of the premiere of “The Bachelorette” will see Tayshia Adams get into the new vehicle, along with Tucson appearances on “Black-ish” and “SportsCenter.”

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Hyundai spent 12 of the past 14 years putting big-splash commercials in the Super Bowl, but in 2021, it wanted to make a similar impression on consumers over a more sustained time period, Angela Zepeda, chief marketing officer of Hyundai Motor America, says in an interview. Despite competition from Toyota

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Tiger Woods car crash: Golfer in surgery with ‘multiple injuries’

Tiger Woods has suffered serious injuries in a car crash and was pulled from the wreckage by firefighters in Los Angeles on Tuesday morning.

Woods is undergoing surgery for multiple injuries after his vehicle rolled over and police said he was cut from the car with an axe.

Early reports suggested that the golfer has broken both legs and was in the operating theatre. Los Angeles County sheriff’s department told local media that Woods’ injuries were “non life-threatening”.

The accident happened at 7.12am (3.12pm UK time) and Woods was on his own. Overhead images showed the bonnet had caved in and that the airbag had been inflated. Police said Woods was driving at “greater than normal speed”.

Follow the latest updates below.

11:23 PM

Woods ‘travelling at greater than normal speed’

Police have suggested that Tiger Woods was travelling at a “greater than normal speed” before his car crashed in

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