New study finds women’s sports barely covered on TV

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A new USC/Purdue University study published Wednesday in Communication & Sport found that most sports news or highlights shows are made up entirely of men’s sports stories.

The latest study published details “that 95% of total television coverage as well as the ESPN highlights show SportsCenter focused on men’s sports in 2019.”

The study’s authors looked specifically at three weeks of the 11 p.m. hour of SportsCenter in 2019 and found that just 5.7% of ESPN’s broadcast covered women’s sports.

They also analyzed three two-week blocks of three Los Angeles local network affiliates—KCBS, KNBC and KABC—and found that just 5.1% of the broadcasts covered women’s sports in segments from 6 p.m. to 11 p.m..

The study, which was co-authored by Cheryl Cooky, LaToya D. Council, Maria A. Mears and Michael A. Messner, determined there had been an increase in live televised coverage and prominent media

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