90M

Marvel Asian American Superhero Movie Heading Toward $90M Record-Breaking Labor Day Weekend

Sunday AM: Who says that people don’t go to the movies over Labor Day weekend?

And who says American audiences are hesitant about going to the movies?

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Hollywood, it’s time to re-think your game plan about the theatrical release schedule. It doesn’t look like Vax cards policing at any movie theaters prevented anyone from going to Shang-Chi and the Legend of the Ten Rings, as Disney continued to exercise a theatrical window post-Free Guy, taking their latest Marvel Cinematic Universe title to the second best-3 day of the pandemic with $71.4M, behind Disney/Marvel’s Black Widow ($80.3M) and ahead of F9‘s $70M. The 4-day per industry estimate is expected to be $89.2M. Disney is reporting $83.5M for the four-days as of this morning.

If Disney wants to launch another Marvel movie over Labor Day weekend going forward (with a theatrical window!), no one is

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