Dak Prescott part of group making investment in Plano fitness, sports medicine startup

Dak Prescott has made a deal. No, not that deal.

Plano-based OxeFit announced on Feb. 3 it has successfully closed an oversubscribed A round led by Lydia Partners with additional investors including some of the most prominent professional athletes and sports medicine experts, such as Dallas Cowboys’ Dak Prescott and orthopaedic surgeon James R. Andrews, M.D.

OxeFit, a company offering an integrated fitness ecosystem, will bring advanced robotics and artificial intelligence to the world of strength training. Combining proprietary hardware with smart and targeted content, data-driven workout programs will unlock new possibilities for both elite athletes and fitness enthusiasts.

“There is tremendous untapped potential in leveraging technology to make strength training an easy and critical part of our daily health and fitness, whether optimizing an elite athlete’s performance, recovering from an injury, or advancing your personal wellness journey,” said Co-founder, CEO and Chairman of the Board Mohammed “Rab” Shanableh. “Having the support of investors who understand and can live out our mission is important to us and our commitment to providing a holistic, smarter experience to achieve wellness.”

The company secured significant investments in the Series A funding. In addition to Prescott and Andrews of the Andrews Institute for Orthopaedics & Sport Medicine, investors include professional athletes like Dallas Cowboys’ Blake Jarwin and Jason Witten, NFL wide receiver Dez Bryant, and Super Bowl Champion Demaryius Thomas.

“As a professional athlete currently rehabbing from a significant injury, I see the unbelievable opportunity OxeFit affords athletes and their physicians and trainers to cater activities to their specific needs,” said Prescott. “Our bodies are our livelihood, and we must do everything we can to stay on the field and perform at the highest level. I believe OxeFit will change how athletes build strength and rehab from injuries, and I am excited to be a part of it.”

OxeFit is set to launch its fitness equipment – the XP1 and XS1 – with a connected content ecosystem, OxeLife, this year.

With more than 25 years of experience in the technology sector, Shanableh has been a part of multiple high-profile ventures, including co-founding Affirmed Networks, which sold to Microsoft, and formerly serving as vice president, Worldwide Sales and Systems Engineering at Sonus Networks.