Sport Exercise

Covid-19 exercise masks to be sold by French sports brand

Face masks for exercise are set to go on sale in France from February 15, with two models available for running and winter sports. 

Sports brand Salomon which created the masks, after 8 months of development, say they will allow people to exercise at intense levels without risk, as the material used uses top level filtration technology. 

It said the mask fulfils “the health certification criteria linked to air flow, and the expulsion of Co2 produced by the athletes’ breathing.” 

The World Health Organisation has previously advised against wearing masks during exercise, due to the risk of reduced breathing capacity.

Initially the masks are being aimed at high-level athletes, who need to continue training while remaining protected from Covid-19. Around 10,000 masks will be produced each month, with models retailing at €18. 

Guillaume Meyzenc, a vice-president at Salomon, said they thought the ski lifts would be open this winter and

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Social Media Icon and Fitness Advocate Jen Selter Stars as Face of GUESS Spring 2021 Activewear Advertising Campaign

LOS ANGELES–(BUSINESS WIRE)–Feb 5, 2021–

This Spring 2021, GUESS is proud to introduce social media icon, motivator and fitness advocate Jen Selter as the face of GUESS’s newest Activewear collection. As one of the most influential social media stars, fitness advocates and lifestyle experts, Jen Selter has brought together the next generation of young women by her commitment to uplifting her social media followers. Jen exemplifies to her community that dedicating energy and effort to their own well-being is something that should be embraced daily.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210205005065/en/

Social Media Icon and Fitness Advocate Jen Selter Stars as Face of GUESS Spring 2021 Activewear Advertising Campaign (Photo: Business Wire)

Shot by fashion photographer Josh Ryan, the campaign was photographed in El Mirage Dry Lake, CA. Jen is accompanied in the campaign by model, Nic Palladino. The duo is photographed wearing key styles

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3 key trends for fitness and sports in 2021

Gumtree has highlighted three key trends that will impact the fitness and sports sectors in 2021.

January is synonymous with the two extremes – stretching budgets to deal with the hangover of December’s balloon expenses while enduring January’s 45 weeks until payday and all the ‘new year, new me’ resolutions we make to shift the extra love-handles that December (and the months preceding) left us with.

The two together are a big ask – January’s bank balance is low, and the cost of fitness equipment is high. If you’re determined that this is indeed your year to focus on getting a fighting fit, consider buying second-hand fitness equipment to lighten the ‘load’.

With almost 9,000 sport and fitness items listed on its site, Gumtree anticipates the following 2021 fitness trends.

Reaching new altitudes 

Anyone who’s climbed Mount Everest will tell you that cycling at Everest’s altitude is an almost impossible

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Root thanks new cycling fitness regime for his ton on 100th Test match



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Joe Root revealed a new cycling regime was behind the tour de force innings that marked his 100th Test appearance on Friday.

Although the England captain was struck by a bout of cramp in sweeping Ravichandran Ashwin for six late on the opening day in Chennai – and had his opposite number Virat Kohli to thank for stretching out the muscle – he had already celebrated his 20th Test hundred and credits being fitter than ever for his remarkable form at the start of 2021.

‘I can assure you this is not a plug, but I invested in a Peloton and have been doing a lot of work on that. I have followed the programme that (fitness coach) Phil Scott puts together for us too, trying to make my back a little bit more manageable and my legs and backside a little bit

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