How NFL, Other Sports, Could Fuel Amazon’s Advertising Ambitions
- Amazon’s exclusive deal for “Thursday Night Football” pushed it into the mainstream in US sports.
- The deal shows how Amazon is using sports to fuel its ad revenue, along with its other businesses.
- Analysts are sizing up how big Amazon’s sports-ad business could be and what it could buy next.
This is the third in a 10-part series publishing over the coming days that examines Amazon’s booming advertising business: The people driving it, the ripple effects on other companies, and what’s next.
Soon, Amazon will be able to lay claim to “Must-See-TV Thursday.”
Come September, Amazon’s CEO, Andy Jassy, might well be having friends over to watch his beloved New York Giants on Prime Video. The e-commerce giant will be the only place Americans can watch “Thursday Night Football” — the company signed a blockbuster $11 billion, 11-year deal with the NFL to show it exclusively.
The move has