November 22, 2022 – Canadian Sport Institute Pacific (CSI Pacific) is proud to announce today’s release of their first ever collaboration beer: Locker Room Lager, brewed by Backcountry Brewing in Squamish, BC.
Touted as “like a macro beer that actually tastes good,” Locker Room Lager is a soccer-themed beer, catching the wave of excitement across Canada ahead of the FIFA World Cup in Qatar, starting later this month.
“The partnership on a soccer-themed beer was a natural fit, with CSI Pacific staff having worked closely with the Men’s team heading to Qatar,” said CSI Pacific CEO, Wendy Pattenden. “We’re thrilled to collaborate with Backcountry Brewing in finding a way to celebrate the work CSI Pacific staff have done in supporting the men on their way to the World Cup.”
CSI Pacific have supported the Men’s team through Physiology, Strength & Conditioning and Sport Nutrition throughout their qualification process and at training camps around the world. The team will be joined in Qatar by CSI Pacific Sport Scientist, Dr. Cesar Meylan, who was Own The Podium’s Sport Scientist of the Year in 2021 for his work with Canada Soccer.
As part of the celebration, Backcountry Brewing will be hosting a viewing party at their tap room for Canada’s first game of the World Cup, when they face world #2 Belgium at 11am on November 23. More details can be found here: https://www.eventbrite.ca/e/world-cup-view-party-canada-belgiumcsi-pacific-x-backcountry-beer-release-tickets-463873637537
Locker Room Lager will be released Wednesday, November 23rd, and in stores from Wednesday, November 30th.
This is the first collaboration between CSI Pacific and Backcountry Brewing.
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About Canadian Sport Institute Pacific
Offering world-class Olympic and Paralympic training environments in Vancouver, Whistler and Victoria, Canadian Sport Institute Pacific (www.csipacific.ca) is committed to Powering Performance. Inspiring Excellence. Working with national sport organizations and fuelled by our national and provincial partners such as Sport Canada, viaSport, Own the Podium, Canadian Olympic Committee, Canadian Paralympic Committee and the Coaches Association of Canada, we are driven by our mantra to Collaborate. Serve. Innovate. Perform.
Our team of sport science, sport medicine, coaching & life services experts provide leading-edge programs and services to athletes and coaches to ensure they have every advantage to win medals for Canada. Learn more: www.csipacific.ca
About Backcountry Brewing
Backcountry Brewing is a craft brewery located in Squamish, BC that has been in operation since 2017. Their operations now feature a production brewery, tasting room, kitchen & retail store. In 2022, Backcountry plans to release over 90 different limited release beers on top of their year-round beers Widowmaker IPA, Trailbreaker Pale Ale and Ridgerunner Pilsner. www.backcountrybrewing.com
Noah Wheelock, General Manager, Business Operations & Communications
Canadian Sport Institute Pacific
Email: [email protected]