In recent weeks, Drake “hacked” ESPN’s SportsCenter to announce the date of his forthcoming album release, Certified Lover Boy. Los Angeles Clippers star Kawhi Leonard appeared in the multi-platinum award winning artist’s newly released “Way 2 Sexy” video. The Worldwide Leader announced Drake would be curating the music for 10 select Monday Night Football games throughout the 2021 season (starting with last Monday’s Baltimore Ravens-Las Vegas Raiders clash). Meanwhile Portland Trailblazers guard Damian Lillard released his fourth album (under the alias Dame D.O.L.L.A.), and rapper Yo Gotti bought an ownership stake in D.C. United.
If it seems like the convergence between sports and music is at an all-time high, those at the intersection say that’s because it is. TrillerNet (the parent company for Triller, Triller Fight Club, Verzuz, FITE and Amplify.ai) CEO Mahi de Silva explained the desire to appeal to as wide an